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The global anti-counterfeit packaging market size is estimated to grow by USD 170.9 billion between 2023 and 2028 exhibiting a CAGR of 16.71%. Market growth hinges on several factors, notably the burgeoning e-commerce sector, escalating incidents of counterfeiting, and the proactive role of government regulations and industry associations in curbing counterfeit packaging. These factors collectively drive demand for anti-counterfeit packaging solutions, as businesses strive to protect their products and brand integrity. The rapid expansion of online retailing has particularly heightened the need for robust anti-counterfeit measures. With counterfeiters becoming increasingly sophisticated, the market for anti-counterfeit packaging is expected to witness sustained growth, fueled by the continuous evolution of technologies and strategies to combat counterfeiting across various industries.
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The market is witnessing a rise in counterfeiting incidents, prompting the adoption of track-and-trace and brand protection measures. Technologies such as QR codes and trackable packaging solutions are being utilized to ensure authenticity. This trend is particularly evident in sectors like pharmaceuticals and luxury goods. While the focus is on brand protection, there's also a growing concern for environmental sustainability, leading to the development of luxury packaging solutions that are eco-friendly. Despite stringent regulations, challenges like supply chain disruptions and lack of awareness persist. However, the market shows promise for future growth, driven by improvements in raw materials and historical performance. Rising counterfeiting incidents have prompted the implementation of track-are-trace systems to address environmental concerns and pave the way for future growth prospects. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the booming e-commerce industry. The e-commerce industry is expanding across the world and is one of the primary growth drivers for the market. The penetration rate of e-commerce across developed markets such as the US is expected to surpass 70% by 2022. The growing e-commerce industry has increased the sales of counterfeit products. Many customers and manufacturers are complaining about the distribution of counterfeit products from e-commerce companies. Many consumers have complained about receiving counterfeit products such as sporting goods, shoes, and fashion apparel from e-commerce companies.
In addition, a few manufacturers are also complaining that e-commerce companies are allegedly selling counterfeit products under the original brand name. For instance, in July 2019, Delhi High Court warned Amazon, Flipkart, Healthkart, Snapdeal, and 1MG in a case filed by Amway, Modicare, and Oriflame claiming the unauthorized sale of the products under their brands on the leading e-commerce platforms along with the use of counterfeit goods. The above-mentioned instances are expected to increase the demand for anti-counterfeit packaging across the globe.
Another key factor driving market growth is the advent of smart and intelligent packaging. Smart and intelligent packaging refers to a system that monitors a few aspects of products and reports the information back to the consumer. The main purpose of this packaging technique is to improve the value or quality of products or eliminate tampering. This packaging can directly measure the quality of the product present inside and can also report the condition on the outside of the encasing. However, this packaging can also be used to extend shelf life, provide alerts on possible problems, and furnish information about the authenticity of the product.
Although this type of packaging is still in its nascent stage of a product lifecycle, it has a dynamic potential to grow with developments in microsensors, printed electronics, authentication platforms, and the IoT. This type of packaging also involves a variety of holograms, printing methods, and specialized labels. These help consumers in confirming that the product in the package is not counterfeit. It also uses RFID chips to track packages throughout the distribution process and this will limit counterfeiting to a significant extent.
The inefficiency of anti-counterfeit technology is one of the key challenges hindering the market growth. A significant concern among companies of the market is the lack of information integration and the inefficiency of devices used for anti-counterfeiting. If companies are equipped with a centralized system, they can observe changes in inventories and order shipments as per requirements. They can also efficiently make use of traceability equipment to trace products while in transit.
Most of the time, companies face issues of equipment failure, which also acts as a hurdle for the market by consumer goods. For instance, the implementation of RFID technology results in users experiencing technological issues. To overcome these issues, organizations must handle and keep track of extensive amounts of data that are read by RFID tags of products. In addition, they must also be able to operate in fully integrated software that would enable this information to be used internally and externally in the future.
The market share growth by the healthcare products segment will be significant during the forecast period. The counterfeit packaging of healthcare products is prevalent across the globe. Consuming counterfeit products may cause serious health issues, which, in turn, may damage the reputation of the original brand. To counter such malpractices of counterfeiting, companies of the market in focus have been innovating packaging solutions for product authentication, identification, and traceability. Such factors will increase segment growth during the forecast period.
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The healthcare products segment was valued at USD 46.60 billion in 2018. In this segment, companies are forming strategic alliances to provide solutions for packaging that will not impact the durability, legibility, and suitability of healthcare products. The strategic alliance will help companies expand their product portfolio and gain a competitive edge over each other, as well as improve their market reach and customer base. Moreover, Avery Dennison offers a Pharmaceutical Security Portfolio of Packaging materials. The technique is designed specifically to help pharmaceutical enterprises in countering product counterfeiting along with protecting consumers and brand integrity. The security portfolio contains holograms, security threads, and other off-the-shelf solutions. This will lead to the growth of the global anti-counterfeit packaging market by healthcare products during the forecast period.
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APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as the US and Canada are adopting stringent government regulations to help manufacturers counter counterfeit products and protect their intellectual property rights (IPR) rights. For instance, The Canada Border Services Agency (CBSA) established a process that would allow IPR rights owners to file a request to temporarily seize the suspected counterfeit product at the border. During this, the rights holders can seek legal redress. If the product is suspected to be counterfeit during a commercial examination, the CBSA can use the information contained in the request for assistance (RFA) application to contact the appropriate rights owners and inform them of the details they need to allow them to pursue civil court action. This would minimize the entry of counterfeit products into the region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Advanced Track and Trace - The company offers anti-counterfeit packaging measuring from a few microns to a few mm, and adapts to all sizes of products and packaging. Also, they help digitize the products which helps to bring the products and customers into the digital world to give the products unique, secure, intuitive, scalable digital identities and make them communicative.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing a surge in counterfeiting incidents, driving the adoption of advanced solutions such as track-and-trace, blockchain, and authentication technology. Industries, especially pharmaceuticals, are increasingly concerned about maintaining brand image and ensuring consumer health. Environmental considerations are also pushing the development of sustainable packaging options. However, challenges like high costs, technological complexity, and compatibility issues persist. The market's future looks promising, fueled by global trade expansion and the need for product-related information in emerging economies across various sectors including healthcare, apparel, logistics, and agriculture.
Furthermore, the market is witnessing a rise in counterfeiting incidents, emphasizing the need for robust track-and-trace solutions. The pharmaceutical sector is particularly affected, driving the demand for advanced authentication technology. Environmental and privacy concerns are also influencing market growth. Key players are focusing on developing sustainable packaging options to address these issues. Industries such as personal care, apparel, and healthcare are potential clients seeking solutions to protect their brands and ensure human health & safety. With the implementation of barcodes, QR codes, and other measures, the market is poised for significant growth in the future.
Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.71% |
Market growth 2024-2028 |
USD 170.9 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
12.88 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, Germany, France, China, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp. |
Market dynamics |
Parent market analysis, Market forecasting, market research and growth, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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